Who Needs Marketing?
"If you build a truly revolutionary product, the marketing will take care of itself." - Elon Musk has managed to create some pretty unimaginable discrepencies between the amount of money he spends on advertising compared to his competitors in the auto industry.
By focusing solely on the quality of the product, Tesla has bypassed the need for expensive marketing campaigns and provides a highly transparent business model for its customers. It has also managed to brand itself as the "future" - making it almost impossible for the public to ignore.
A new precedent has been set for the world of marketing and we can expect to see the effects of this throughout many other large-scale production industries.